Currys 2017
Summer
The email campaigns for Currys PC World in 2017 displayed a remarkable variety. With each season, fresh colors and design toolkits were introduced to captivate the readers. During the summer, a palette of light blue, orange, and white was employed, with happy flag strings.
Christmas
Christmas witnessed the prominent use of Currys’ brand colors: the distinctive “burple,” a fusion of blue and purple. These were complemented by ingenious animated background images.
This is the background gif with snow falling and changing lights.
This is the background gif with snow falling and changing lights.
Sale
The primary font chosen is Gotham, accompanied by Gotham Ultra for headers and pricing details. Red and Yellow are the main colours and vibrant green for the call-to-action elements.
Funded campaign
Funded campaigns feature a subtle and effortlessly elegant design, incorporating animations to accentuate the superior quality of the product.
A gif image show all the varius colours available.