Currys 2020
The laptops campaign
YESSSSSS.
In 2020, we embarked on a journey of innovation, reshaping Currys PC World’s look and feel into its current form. We introduced a vibrant concept called the ‘Happy World of Tech,’ characterized by bright pastel colors, a fresh custom font, and imagery featuring joyful individuals. In our initial email, you’ll find a blend of our previous design elements (like the Gotham Ultra font) and the exciting new elements we were introducing.
Summary Role Overview:
Black Fri-Yay campaign
This Black Friday campaign marks the introduction of an exciting shift at Currys PC World. We’ve embraced a new platform, Movable Ink, to enhance our connection with customers. Movable Ink dynamically scrapes our website and generates images that always display up-to-date information, including prices, view counts, and savings. It’s a vital tool in our retail CRM arsenal, ensuring our customers stay informed and engaged.
Chrismas time
A brand-new Christmas season adorned with cheerful colors and delightful props. It’s a vibrant and joyous atmosphere. The sheer delight in animating the main hero image made it an incredibly enjoyable experience!
