About Me

I am a versatile and results-driven professional with a strong retail and marketing background, working with esteemed brands such as Carphone Warehouse, Currys, and Media 10. Expertise in digital design, email marketing, and web development, delivering captivating visual experiences and impactful campaigns across diverse platforms.

I am highly skilled in HTML5, CSS, JavaScript, and JQuery for responsive web applications, as well as graphic design using Adobe Suite, Figma, and Dreamweaver. Proficient in WordPress, Drupal, and Joomla for seamless content management. Adaptable to various industries, with a keen eye for detail and passion for innovation, driving brand visibility and audience engagement. CRM-savvy, utilizing Salesforce, Exact Target, Adobe Campaign, and more to enhance customer engagement. Results-oriented, continuously staying updated with industry trends to deliver innovative solutions.

Work Experience

Senior Email Developer, Digital Designer | Currys | September 2015 - Present
Summary Role Overview:

As a results-driven Senior Email Developer and Digital Designer with a strong track record of creating engaging email campaigns and visually captivating digital experiences, I am well-versed in front-end development, design aesthetics, and user experience. My expertise extends beyond design and development, as I excel in managing, recruiting, training, and reviewing team members to foster a cohesive and high-performing team of 7 professionals.

Achievements:
  • Successfully led and managed a team of 7 designers and developers, achieving outstanding results and maintaining a collaborative work environment.
  • Implemented high-converting email campaigns, driving a remarkable 30% increase in overall email engagement for a leading e-commerce client.
  • Optimized mobile responsiveness in email templates, resulting in a notable 25% increase in mobile open rates and enhanced user experience across various devices.
  • Streamlined email production processes, reducing turnaround time by 20% for time-sensitive campaigns, ensuring timely and effective deployment.
  • Revamped A/B testing strategies, leveraging data-driven insights that led to a significant 15% improvement in targeted email campaign performance.
  • Seamlessly integrated email designs with other digital channels, ensuring consistent brand experiences and heightening brand recognition.
Responsibilities:
  • Manage and oversee a team of 7 designers and developers, providing guidance and support to drive performance and foster a collaborative work environment.
  • Utilize expertise in HTML, CSS, and JavaScript to develop visually appealing and responsive email templates, ensuring seamless rendering across diverse email clients and devices.
  • Design visually captivating email campaigns that adhere to brand guidelines, effectively communicate marketing messages, and prioritize user experience and accessibility.
  • Implement and analyze A/B tests for subject lines, layouts, and calls-to-action, leveraging data-driven insights to optimize campaign performance.
  • Collaborate with marketing teams to integrate email campaigns with Customer Relationship Management (CRM) systems, enabling personalized and targeted messaging based on customer data.
  • Conduct rigorous quality assurance testing to ensure email templates render correctly, comply with brand guidelines, and deliver a flawless user experience across various devices and email clients.
  • Recruit and train new team members, ensuring a skilled and proficient workforce.
  • Conduct regular performance reviews, offering constructive feedback to enhance individual and team performance.
Digital Designer, Email Designer and Build |
Media 10 | Jan 2014 – Sep 2015
Summary Role Overview:

As a skilled and versatile Digital Designer, Email Designer, and Build professional at Media 10, I bring extensive expertise in creating captivating digital experiences across various platforms. With a keen eye for design aesthetics and a passion for innovative solutions, I excel in delivering visually compelling designs that drive engagement and elevate brand visibility.

Achievements:
  • Successfully executed end-to-end email campaigns, achieving exceptional click-through rates and significantly elevated customer engagement for diverse brands.
  • Received recognition for developing captivating graphics, animations, and advertisements that effectively conveyed brand messaging and resonated with target audiences.
  • Seamlessly integrated email designs with other digital channels, ensuring consistent brand experiences and heightened brand recognition.
Responsibilities:
  • Lead the development and execution of email campaigns, from initial conceptualization to final deployment, ensuring seamless user experiences and visually impactful communication.
  • Collaborate with marketing teams to conceptualize and execute visual content strategies that effectively communicate brand messages and support marketing objectives.
  • Utilize expertise in HTML, CSS, and JavaScript to build responsive web pages, delivering seamless user interfaces and exceptional user experiences.
  • Work closely with cross-functional teams, including marketing, content, and development, to align email campaigns with overall marketing strategies and objectives.
  • Maintain brand consistency across all digital touchpoints, ensuring that all designs adhere to brand guidelines and visual identities.
  • Employ persuasive storytelling techniques in designs to effectively communicate brand messages and leave a lasting impression on target audiences.
  • Utilize data-driven insights to analyze campaign performance and optimize email designs for enhanced customer engagement and conversion.
  • Stay updated with industry trends and emerging technologies to continuously enhance my skill set and deliver cutting-edge designs and marketing solutions.
  • Foster a collaborative and creative team environment, mentoring and guiding junior designers and developers to enhance individual and team performance.
Digital, Web and Print Designer | Freelancer | March 2008 – January 2014
Summary Role Overview:

Highly experienced Freelancer with 8 years of diverse expertise in digital design and email marketing. Versatile and adaptable, excelling in various creative endeavors for a wide range of clients and industries.

Achievements:
  • Executed successful email campaigns with exceptional click-through rates and elevated customer engagement.
  • Earned consistent positive feedback and testimonials from satisfied clients.
  • Cultivated a loyal client base, fostering long-term partnerships and repeat business.
Responsibilities:
  • Managed end-to-end freelance projects, meeting tight deadlines and delivering high-quality work.
  • Developed captivating visual concepts aligned with clients’ brand identities.
  • Created responsive and visually appealing email templates, optimizing campaign performance.
  • Ensured brand consistency and impactful communication in all design deliverables.
  • Nurtured strong client relationships through personalized solutions and effective collaboration.
  • Stayed updated with industry trends to deliver cutting-edge designs and marketing solutions.
Digital, Web and Print Designer | Chiampesan r.s.l. | March 2005 – January 2008
Part-time
Summary Role Overview:

Experienced Digital, Web, and Print Designer with a passion for delivering compelling visual experiences. Proficient in crafting designs for digital platforms, websites, and print materials, I consistently maintain brand consistency and engage audiences effectively.

Responsibilities:
  • Conceptualize and create captivating visuals for websites, social media, and digital marketing campaigns.
  • Develop responsive websites with a focus on user-centric design principles and optimal user experiences.
  • Design eye-catching print materials, including brochures, posters, and promotional items, ensuring high-quality print-ready files.
  • Collaborate with cross-functional teams and clients to understand project requirements and deliver creative solutions.
  • Stay updated with the latest design trends and best practices to incorporate innovative ideas into design projects.
  • Manage multiple projects simultaneously, meeting deadlines and ensuring client satisfaction through effective project management.
Branch Sales Manager | Folli Follie | June 2003 – January 2005
Summary Role Overview:

As an experienced and results-driven Branch Sales Manager at Follie Follie, I am a dedicated leader with a passion for driving sales growth and ensuring exceptional customer experiences. With a proven track record of success in the retail industry, I am adept at motivating teams, optimizing operations, and achieving revenue targets, all while upholding the brand’s values and standards.

Responsibilities:
  • Sales Management: Oversee day-to-day sales operations, setting sales targets and KPIs, and ensuring their achievement through effective team management and motivation.
  • Customer Experience: Cultivate a customer-centric culture, ensuring that every customer interaction reflects the brand’s values and creates a positive and memorable experience.
  • Team Development: Recruit, train, and mentor sales staff, empowering them with product knowledge and sales techniques to achieve their individual and team sales targets.
  • Visual Merchandising: Collaborate with visual merchandisers to create visually appealing displays that showcase products and drive customer engagement.
  • Inventory Control: Monitor inventory levels, conduct regular stock checks, and implement efficient replenishment processes to optimize inventory management.
  • Sales Analysis: Analyze sales data and market trends to identify opportunities for growth and implement strategic sales plans.
  • Compliance and Standards: Ensure adherence to company policies, brand standards, and legal requirements, fostering a culture of compliance and integrity.
  • Customer Relationship Management: Establish and maintain strong relationships with key customers, addressing their needs and concerns to enhance brand loyalty.
  • Sales Reporting: Generate regular sales reports and present performance insights to senior management, contributing to informed decision-making.
  • Budget Management: Responsible for branch budgeting, cost control, and resource allocation to achieve financial targets.
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