The email campaigns for Currys PC World in 2017 displayed a remarkable variety. With each season, fresh colors and design toolkits were introduced to captivate the readers. During the summer, a palette of light blue, orange, and white was employed, with happy flag strings.
Christmas witnessed the prominent use of Currys’ brand colors: the distinctive “burple,” a fusion of blue and purple. These were complemented by ingenious animated background images.
This is the background gif with snow falling and changing lights.
Png image imposed over the animated background.
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The primary font chosen is Gotham, accompanied by Gotham Ultra for headers and pricing details. To prompt action, vibrant green is used for the call-to-action elements.
Funded campaigns feature a subtle and effortlessly elegant design, incorporating animations to accentuate the superior quality of the product.
A gif image show all the varius colours available.